Pioneering products

EquiTrax is a natural evolution of British horseracing’s first sectional timing system pioneered by TurfTrax, and capable of tracking the speed and position of every horse in a race.

Its applications include any environment where performance data adds value to equine welfare, post-event analysis in training or racing situations or fan engagement and presents obvious commercial opportunities.

To see an example of how tracking data can be used to innovate sports broadcast, click here.